By creating a strong brand, companies can build a reputation, generate consumer confidence and foster loyalty to their products or services. The importance of protecting a trademark lies in its ability to prevent public confusion and unauthorized use by third parties, ensuring exclusivity and integrity of the company’s identity. In addition, a trademark can become a valuable asset for a company, as it can generate great economic value and be the object of licensing, franchising or sales.
Trademark protection is achieved through registration with the corresponding intellectual property office in each country or jurisdiction. Trademark registration confers on the owner the exclusive right to use it and to prevent others from using it, without the owner’s consent.
At Sanz Bermell International we understand the strategic value of a solid and distinctive trademark. Our team of industrial property experts is dedicated to providing you with full support throughout the entire trademark registration process. From the exhaustive search for availability, to the registration and defense of your trademark, we are here to ensure your business identity is protected and gives you a lasting competitive advantage. In addition, we are committed to keeping you informed at every stage of the process, providing guidance and support in the management and renewal of your existing trademarks.